Praxora Ads — Terms of Service

Last updated: 2026-04-29

These Terms of Service (the "Terms") form a binding agreement between you (the "Merchant", "you") and RODEAPPS SRL, a company registered in Romania (the "Company", "we", "us", "Praxora") for your use of the Praxora Ads service (the "Service").

By installing the Praxora Ads app from the Shopify App Store, by accessing the Service, or by clicking an "I agree" or equivalent control, you accept these Terms. If you do not agree, do not install or use the Service.

1. Who we are

ItemDetail
Legal nameRODEAPPS SRL
Registered office3-5 Câmpul Pânii Street, 5th floor, Cluj-Napoca, Romania
Cluj Trade RegisterJ12/1945/2011
Tax identification (CUI)RO28911249
Trading namePraxora
ProductPraxora Ads (a Shopify app)
Marketing sitehttps://praxora.io
App URLhttps://shopify.praxora.io
Support contacthello@praxora.io
Privacy contactprivacy@praxora.io

2. The Service

Praxora Ads is a software-as-a-service product that integrates with your Shopify store and your accounts on third-party advertising platforms (currently Meta — covering Facebook and Instagram — and TikTok). It provides:

The Service is offered exclusively through the Shopify App Store and is intended only for active Shopify merchants. The Service is not available outside this channel.

3. Tiers and pricing

The Service is offered in four tiers: Free, Starter, Growth, and Pro. Current pricing and feature inclusions are listed at praxora.io and inside the Shopify App Store listing.

We may change tier names, features, or pricing for new merchants at any time. For existing paid merchants, any price increase or material reduction in features will be communicated at least 30 days in advance, after which continued use of the Service constitutes acceptance.

Right to discontinue the Free tier. We may discontinue the Free tier at any time with at least 30 days' notice to active Free-tier users. Continued access after the discontinuation date requires upgrading to a paid tier.

4. Account, eligibility, and authorization

To use the Service you must:

One installation per Shopify store. Each Shopify store is treated as a separate Merchant account for the purposes of these Terms.

By connecting a third-party ad platform account to the Service, you represent that you are authorized to grant Praxora access to that account on the terms applicable in our integration flow.

5. Subscription, billing, and cancellation

Paid tiers are billed through the Shopify Billing API at the price stated in the App Store listing for your tier. By selecting a paid tier, you authorize Shopify to charge your store for the Service on a recurring monthly basis until you cancel.

You may cancel at any time from inside the Shopify admin. Cancellation takes effect at the end of the current billing period; the Service remains available until then.

No refunds. All fees paid are non-refundable. We do not pro-rate billing for partial periods, unused time, or downgrades, except where applicable law expressly requires otherwise.

Chargebacks. Initiating a chargeback or payment dispute against a charge that is otherwise valid under these Terms is a material breach. On notice of any such chargeback, we may immediately suspend the Service to the affected store, recover any chargeback or dispute fees imposed on us by Shopify or the underlying payment processor, and require payment of all outstanding amounts (plus reasonable recovery costs) before reinstatement. Disputes about a specific charge should be raised first with us at hello@praxora.io.

We reserve the right to suspend or terminate the Service for non-payment, breach of these Terms, breach of the Acceptable Use Policy, or breach of any third-party platform's terms.

6. Pro tier — Autonomous Action Authorization

The Pro tier includes two capabilities that act autonomously or on your behalf:

Before either capability is enabled, you must provide explicit, recorded in-app authorization (the "Pro Authorization") — a separate document presented inside the Service. Your acceptance is recorded with the metadata specified in that authorization document (including, at minimum, timestamp, IP address, account identifier, the feature(s) being enabled, and the version of the authorization text you accepted). Without the Pro Authorization, neither capability is active.

By providing the Pro Authorization, you irrevocably acknowledge and agree that:

Praxora accepts no liability and no responsibility for any outcome of any autonomous action taken on your behalf. Period. The remainder of this section sets out the scope of that position.

No warranty for outcomes. The Service makes no warranty, representation, or guarantee, express or implied, regarding the financial, performance, or business outcomes of any autonomous action — including but not limited to ROAS, conversion volume, ad delivery efficiency, audience reach, or revenue impact. Performance of advertising depends on many factors outside the Service's control, including platform algorithms, market conditions, creative quality, audience response, and merchant configuration.

No responsibility, no liability for autonomous actions. To the maximum extent permitted by applicable law, Praxora has no responsibility and no liability of any kind whatsoever for any direct, indirect, incidental, special, consequential, exemplary, or punitive losses or damages — including but not limited to loss of revenue, profits, business, goodwill, advertising spend, or data — arising from or in connection with: (a) any action taken by Director within your configured guardrails; (b) any campaign published by Content Studio using your supplied creative; (c) the platform-side approval, rejection, or suspension of any such campaign; or (d) the financial outcomes, advertising performance, or compliance status of any campaign.

You assume all risk. You assume full responsibility — and full risk — for: monitoring autonomous activity via the audit log; setting and adjusting guardrails; complying with all applicable advertising laws, privacy laws, and platform policies; the content and legal compliance of all creative assets you supply; and pausing or revoking authorization at any time using the kill switch.

The Pro Authorization may be revoked by you at any time inside the Service. Revocation halts autonomous activity immediately but does not retroactively reverse actions already taken.

7. Merchant data

You retain ownership of all data you provide to or generate through the Service, including ad performance data ingested from connected platforms, creative assets uploaded to Content Studio, and your Shopify store data (the "Merchant Data").

You grant Praxora a limited, non-exclusive, worldwide, royalty-free license to access, store, process, copy, transmit, modify (only as needed for reformatting in Content Studio), and display Merchant Data solely as necessary to provide the Service. This license terminates when you uninstall the Service, subject to short retention windows for backup and audit purposes described in the Privacy Policy.

We do not sell Merchant Data, share it with third parties for advertising purposes, or use it to train any public AI model. We may use Merchant Data in aggregated, de-identified form to improve the Service.

Our handling of Merchant Data is further described in the Privacy Policy and in the list of sub-processors.

8. Acceptable use

Your use of the Service is governed by our Acceptable Use Policy, which is incorporated into these Terms by reference. We may update the Acceptable Use Policy at any time.

We may suspend or terminate the Service immediately if we determine, in our reasonable discretion, that your use violates the Acceptable Use Policy.

9. Third-party platforms

The Service depends on integrations with third-party platforms, including Shopify, Meta, and TikTok. Your use of those platforms is governed by their own terms. We are not a party to your relationship with those platforms.

We are not responsible for any third-party platform's actions, omissions, decisions, downtime, policy changes, or termination of your account on that platform. If a third-party platform makes changes that limit, alter, or break the Service, we will adapt as practical, but we have no liability for resulting impact on your business.

10. Service availability

We provide the Service on a commercially reasonable best-effort basis. We do not commit to a specific uptime, response time, or service level at any tier. Scheduled maintenance, third-party platform outages, and unforeseen technical issues may cause temporary unavailability.

The Service is provided "as is" and "as available" without warranty of any kind.

Beta Period. During the initial public launch period (the "Beta Period", which begins on the launch date and ends on a date we announce in-app), the Service may include features that are still being refined, may behave inconsistently, and may change without notice. We may modify, replace, suspend, or remove any feature during the Beta Period at our sole discretion, with or without prior notice. The disclaimers in section 12 and the limitation of liability in section 13 apply with particular force during the Beta Period; you accept the additional risk inherent in using a Service that is still being shaped.

11. Intellectual property

We own all right, title, and interest in the Service, including all software, designs, trademarks, and documentation. You receive a limited, non-exclusive, non-transferable, revocable license to use the Service during the term of your subscription.

You retain ownership of your Merchant Data and of any creative assets you supply. The license you grant us in section 7 covers only what is needed to operate the Service.

You may not: copy, modify, reverse-engineer, decompile, or create derivative works of the Service; sublicense, sell, or rent access to the Service; use the Service to build a competing product; remove or obscure any proprietary notices.

12. Disclaimers

To the maximum extent permitted by applicable law:

13. Limitation of liability

Praxora accepts no liability for anything related to the Service. No liability for outcomes, no liability for damages, no liability for losses of any kind. This section sets out the formal legal scope of that position.

To the maximum extent permitted by applicable law:

Nothing in these Terms excludes or limits liability that cannot be lawfully excluded or limited under applicable law (including, in some jurisdictions, liability for personal injury, death, fraud, or gross negligence). To that extent, and only to that extent, the limitations in this section do not apply.

By using the Service, you acknowledge that you accept all risk of any kind associated with its use, including the risk of total loss of your ad spend, revenue, business, or data, and that Praxora bears none of that risk.

14. Indemnification

You will defend, indemnify, and hold harmless Praxora and its directors, officers, employees, and agents from and against any third-party claim, loss, damage, expense, and reasonable attorneys' fee arising out of or related to: (a) your breach of these Terms or the Acceptable Use Policy; (b) your violation of any applicable law in connection with your use of the Service; (c) any creative content, ad copy, audience target, or campaign you supply, configure, or publish through the Service; (d) your dispute with any third-party platform; (e) your dispute with any of your customers; or (f) infringement of any intellectual-property right by content you submit to the Service.

15. Confidentiality

Each party will treat any non-public information disclosed by the other party as confidential, will not use it except as needed to perform under these Terms, and will protect it with at least the same care it uses for its own confidential information of similar importance.

16. Term and termination

These Terms apply from the time you install the Service until terminated.

You may terminate at any time by uninstalling the Service. We may terminate immediately without notice for material breach, non-payment, chargeback, violation of the Acceptable Use Policy, or where required by a third-party platform, regulator, or court. For paid subscribers in good standing, we will give at least 30 days' notice before terminating without cause.

Data export grace window. You may request an export of your Customer-owned data within 30 days of termination by emailing privacy@praxora.io. We will deliver an export in a structured, machine-readable format within a reasonable time. After the 30-day window, your data is deleted in accordance with the Privacy Policy.

On termination: your access to the Service ends; we begin the data-deletion process described in the Privacy Policy; the following sections survive termination because they continue to apply to acts and omissions during the Term: section 6 (Pro tier — Autonomous Action Authorization, specifically the no-warranty and no-liability paragraphs), section 7 (Merchant data — the license you grant us, the no-sale and no-training commitments), and sections 11 through 15 and 17 through 19 in their entirety.

17. Changes to these Terms

We may update these Terms at any time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated to active Merchants via email and an in-app notice at least 30 days before they take effect. Continued use of the Service after the effective date of any update constitutes acceptance.

18. Governing law and disputes

These Terms are governed by the laws of Romania, without regard to conflict-of-laws principles.

The courts of Bucharest, Romania have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or the Service, except that we may, at our option, seek injunctive or equitable relief in any court of competent jurisdiction to protect our intellectual property or confidential information.

If you are a consumer (as defined under EU consumer-protection law), nothing in this section deprives you of mandatory protections under the law of the EU member state where you reside.

19. General